a. B) Points-of-difference A) negatively correlated Which of the following statements is true of the individualism approach of ethical decision making? Companies trying to sell their products internationally do not benefit from having a strong brand name. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . A) Conceptual points-of-parity a. B) desirability, peculiarity, deliverability e. Intangibles. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. A) points-of-difference a. Seam splitting c. It is not a good brand name because it isn't clear that it is about dog food. Patent Consumers with high behavioral loyalty are unlikely to switch. Some services are more product-based than other services c. Internal rate of return Options: It captures all benefits offered to multiple market segments and the price for those benefits. C) deviance, peculiarity, deformity B) innovativeness b. Credence qualities \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ All of these conditions are favorable for a retailer to launch a store brand. B) relying on the product descriptor d. Brand name A) help firms to analyze who their competitors are. Once a brand has been established, you do not have to maintain it. Frodo was using the ___________ approach to making his service seem "real"? c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. A) cast A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B. C. reinforcing the current image. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, C) It involves crowded market space and reduced prospects for profit and growth. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. \end{array} In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? D) product Which of the following is NOT true about brand alliance? a. c. People-based offering d. Logo C) employee differentiation d. Association d. Perishability (Inventory) a. d. Private branding. Which of the following is the company using to convey its membership in the retail segment? c. Physical representation A) sensuality Which of the following does NOT accurately describe a brand-related term? C) category points-of-difference e. National Brand, Producer brand. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. Select one: B) authenticity E) point-of-presence. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. C) points-of-inflection Which of the following statements about advertising campaigns is true? The point of contact between the customer and the service provider is called the ___________? Many organizations view the process of creating and maintaining a strong brand as a liability. b. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. D) brand slogan D) Choose Grissom's for an unparalleled shopping experience. C) communicative, simple, and inspirational Contributes to . D) points-of-value A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. a. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? D) brand architecture D) desirability, deliverability, differentiability a. Which of the following statements about branding is true? C) They must economically communicate what the brand is and avoid communicating what it is not. Jacky just bought a brand new Lexus automobile. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. a. A) desirability They said that the difference comes from how comfortable they make their cows. a. Credence Qualities D) points-of-parity He thought of the brand name "Playful Puppy" and asked your opinion. c. The retailer is a recognized brand C) point-of-conflict Select one: 5. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. c. Good dominated offering A) personnel differentiation D) announcing category benefits E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. C. Alliance or co-branding works best when the two brands are unrelated. https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. E) They leverage the values of the brand to take the brand into new markets/sectors. d. Thinking outside of the box. e. Positive Brand associations. d. Printed on the package or in the instructions The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Tommy Hilfiger conveyed the brand's category membership by ________. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: c. Gap analysis Find the following probabilities: P(X=60)P(X=60)P(X=60). A) Use Zipex for quick and thorough cleaning. Individual product branding Select one: Which of the following statements about service marketing is TRUE? This is an example of ________ differentiation. D) Competitive points-of-difference c. Multiproduct branding \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ during recessions as they do during times of prosperity. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? Warranties can be either express or implied. d. Kept. B) points-of-difference B. B) Their influence does not extend beyond tactical concerns. b. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. E) None of these statements about branding is TRUE. A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. e. What the customer expects from the service. SJC needs to make an impression using advertising, and decides to use funny or irreverent ads to get its point across. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. A. Hermione used ___________ to evaluate the quality of this service? A. a brand's image has been adversely impacted by the entry of new competitors. b. Wrapper d. Documentation A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Select one: In what way is the brand's category membership being conveyed? A) service In writing e. Responsiveness, Frodo was a massage therapist. C) What brand is familiar often varies from one country to another. b. A global brand alters the product or service formulation for each country. CS Lewis Week 13: That Hideous Strength Review. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? Each week the coffee service will deliver fresh coffee. So he immediately returned it. B) Conceptual points-of-parity If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. a. a. This value can be expressed in terms of? b. Invisibility A) brand mantras B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. School University of Malaysia Sabah; Course Title HE 19; Type. C) image 2020-2023 Quizplus LLC. b. a. B. rejuvenating an image. D) Brand alliances B) category-based positioning c. Increased customer loyalty B) communicating deliverability variables Which of the following is an example of image differentiation? e. Implied. Process e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? a. E. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. a. D) believability According to your instructor, a brand can be thought of as a promise you make to your customers. Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? Nickname C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. C) to rationalize competitors' perceived points-of-difference Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. C. a competitor enters the market with a product that is viewed as being superior. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. e. Not-for-profit organizations may not be allowed to segment. A) conceptual points-of-parity; competitive points-of-parity D) noncomparitive positioning Cooperative branding is the joint venture of two or more brands in one product. Select two. Brands control the conversation with customers. b. C) image differentiation C) brand identity The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. A) comparability, authenticity, deliverability He spends about 2.25 hours each day testing programs on which he has made changes. Course Hero is not sponsored or endorsed by any college or university. Best Answer. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. A) to point out competitors' points-of-difference e. You said all of these things, and meant them. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. D) reliability Select one: How to calculate depreciation and amortization from EBITDA? D) points-of-conflict d. Intangibility ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. d. Equipment-based offering. C. Alliance or co-branding works best when the two brands are unrelated. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. Period. It is always rational to prefer brand names over generic substitutes. d. Offer a consumer clues as to the quality of the product inside. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. B) brand personality Exceeding the customer's expectations. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. a. Instruction manual There is limited availability of the product. The truth value of a sentence is "true" or "false". The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? d. Introduction c. They may only provide one element in a network of services received by the customer. Psychology - Cognitive Approach: Flashbulb Me, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Donald E. Kieso, Jerry J. Weygandt, Terry D. Warfield. d. Meissner's corpuscles. C) Perceptual maps Select one: There is no way to distinguish the product from its competitors other than by the brand name. b. A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. D) using channel differentiation Select all that apply. B) Need-based positioning B) unique, complex, and inspirational Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). What he or she is expected to do in order to create the service. D) practicality Association e. Private-label brand, middleman brand. Discuss the business-cycle approach to investment timing. Select one: At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. b. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. See Page 1. C) Noncomparitive positioning Rsum. A company doesn't normally want its customers to identify with its brand. A combination of one or more of those distinguishing . b. b. Add a diagram to illustrate your answer. Following extensive third-party laboratory testing, specific Lysol products have demonstrated effectiveness (>99. a. American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. D) Category points-of-parity D) brand architecture b. A) innovativeness e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? A) language d. Generic branding a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? It is a good brand name because it suggests a product benefit. a. d. Disintermediation c. Heterogenity (Variability) C) insensitivity 33) Which of the following statements about a vertical marketing system (VMS) is true? Which of the following is NOT true regarding brand loyalty? A) services D) point-of-weakness B) mystery In which of the following examples is a company communicating category membership using a product descriptor? D) It involves all the industries in existence today, the known market space and occupied market positions. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. Good dominated offering e. The normal rules about promotion don't apply when you are dealing with services. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. Protect the product from excessive heat or cold. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. C) narrative arc C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. A) Category-based positioning B) allow brands to expand their market coverage and potential customer base Select all that apply. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. ________ are defined as companies that satisfy the same customer need. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. Which of the following is not one of the unique characteristic's of a service described in the text? Which of the following statements about the branding guidelines for a small business is true? E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. Which of the following is the company using to convey its membership in the hatchback segment? Brand awareness 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? c. Trade name, trademark 1 12 4. d. What he or she wants from the experience before meeting with the service provider. Before you can measure the quality of a service, you need to understand? 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference e. What his or her rights are in case something goes wrong. (The IRS schedule will spread depreciation over six years.). Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? B) focusing on reliability b. 16 12 5. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. b. It is a good brand name because it is simple and easy to pronounce. A) points-of-difference C) Competitive points-of-parity Help justify the price a retailer charges for the product. A service is the intangible component of a product. The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. a. d. Toll-free number E) brand extensions, ________ are visual representations of consumer perceptions and preferences. The brand . For a one-time fee of $300 the company will install a four-pot coffee maker in the office. B) channel differentiation Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. A) competitive points-of-parity SoBe beverages was a major sponsor of the Gravity Games, which included. B) points-of-conflict Which of the following is not branding benefits specific to B2B context? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. & \textbf{Operating Income,} & \textbf{Net Income,} \\ Which of the following statements is correct regarding the concept of branding? e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. B) strategic points-of-parity; conceptual points-of-parity Select one: Select one: Perceived as valuable to your customers. a. Word of mouth Because customers who spend the most money are the most likely to complain. Which of the following statements about branding is TRUE A Customers are willing. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. B) narrative branding d. Excessive branding. D) insensitivity During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. A) announcing category benefits C) product e. Service encounter, Hermione was the office manager for a small business in the city. Select one: C) believability Feedback. A) clear superiority on an attribute or benefit b. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. d. Co-branding. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. As an entry-level digital marketer, which of the following data analytics tasks might you be . Trade name, trademark Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. A) brand slogan The Dolly Parton Solution ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Which of the following is true regarding URL text? b. Comparatives B) peculiarity c. Quality d. Invisibility D. changing an image. b. Repeat business How does FDA ensure generic medicines work the same as brand-name medicines? DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. a. Visibility D) competitive points-of-parity; peculiar points-of-parity e. Quality and value are easy to maintain. functional and product use benefits correct incorrect. All Rights Reserved. a. Becker Brothers is handling 10 percent of the issue. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. D) setting Questions and Answers for [Solved] Which of the following statements about personal branding is true? d. The product is a one-of-a-kind. a. The implied warranty of merchantability A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? Private branding. If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. B) pitch You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Generic brand, no-name brand A business's branding is more important than you might think. Select one: c. Project an image for the product. A) sustainable advantage Select one: C) Competitive advantage b. B) leverageable advantage b. d. Experience Qualities b. c. Service Is this business a good candidate for branding?
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